location: HOME>>News>>CTBnews

Kunphel Drakba brings Norlha textiles to Lhasa

  • Source : VTIBET.com Author : Tenzin Woebom Time : 09/23/2019 Editor : Tenzin Woebom

  • 您没有安装FlashPlayer或版本太低, 请点击获得最新版本FlashPlayer

     
     
    音频新闻
     
     
    00:00:00

     

    The first outlet of Norlha in Lhasa [Photo taken by Tenzin Woebom/VTIBET.com]

     

     

    The first outlet of Norlha in Lhasa [Photo taken by Tenzin Woebom/VTIBET.com]

     

    Kunphel Drakba, a young Tibetan entrepreneur opened Norlha store in Lhasa. For him, entrepreneurship is not something that should be influenced or encouraged by other people. It should be spontaneous. In his words, "operating a business needs a clear idea and target."

     

    Kunphel chooses to start his own business eyeing the Tibet's outstanding natural resources and hoping to preserve unique culture of Tibet as well as to make contributions to Tibet.

     

    "Norlha is a symbol of excellence, quality and luxury. As the first Tibetan global luxury brand, Norlha presents its excellent products on the world market. The textiles are unique to the world for the finest yak wool, the classic designs and the exquisite workmanship," said Kunphel Drakba with a smile.

     

    When talking about his main ideas for carrying on the Norlha shop in Lhasa, Kunpel said, "the reason why I choose to manage the shop is because Norlha brings products with a value to the market. It not only creates high quality yak wool textiles that allow consumers to cherish over generations but also provides jobs and a new way of life to Tibetan nomads as well as reduces their reliance on traditional nomadic herding. Running the shop has a special meaning for me. I want to communicate these ideas and share these fine products with the locals and visitors of Lhasa. Therefore, I decide to open it here."

     

     

    Kunphel Drakba, the manager of the first outlet of Norlha in Lhasa, shows the luxurious Tibetan robe hand crafted by local Tibetan nomads from native raw material. [Photo taken by Tenzin Woebom/VTIBET.com]

     

    According to Kunphel Drakba, the Norlha atelier is located at the Zorgey Ritoma Village in Gannan Tibetan Autonomous Prefecture and was founded by the mother-and-daughter team of Kim and Dechen Yeshi in 2007.

     

    What’s more, the atelier trains Tibetan nomads to spin yaks’ dense undercoats into soft, highly durable fibres, and transform the yak fibres into high added value products for the brand’s collection of luxurious scarves, clothes, shawls, toys and blankets, etc.

     

    Applying a combination of traditional methods and innovative technology to a long neglected material named khullu or yak wool, a precious Himalayan yarn renowned for its warmth, Norlha harvests them to create masterpieces of fabric.

     

    "Each year, Norlha gathers the best yak wool, that of the first molting of the baby yak. Known for its sumptuous softness and exceptional warmth, this wool is transformed by Norlha artisans into unique creations of outstanding beauty," introduced by Dechen yeshi, the CEO of the Norlha workshop.

     

     

    Dechen, the CEO of the Norlha workshop, graduated from Connecticut College where she majored in Asian Studies and film. She has lived in Amdo since 2005 when she began to research the livelihood and dynamics of the region. She single-handedly trained all the staff and established the infrastructure for the Norlha workshop.[Photo taken by Tenzin Woebom/VTIBET.com]

     

    Speaking of the significance and future development of Norlha atelier, Dechen added that "Norlha strives at becoming a model of rural development in remote areas. Taking an existing raw material or a local skill, we hope that more workshops can be created and diverse beautiful products can be introduced to the market. This will ultimately provide much needed employment in the development of products."

     

    As one of the members of Norlha, Kunphel takes pride in his work, "Norlha’s products are about contributing to the life of the maker and that of the consumer. I believe more and more people will choose Norlha textiles for its quality, commitment to craftsmanship and social and environmental responsibility."

     

    In recent years, the current generation of young people in Tibet like Kunphel Drakba have paid more attention to Tibet’s thriving creative natural resources as well as its traditional handicraft culture and tried their best to preserve the natural resources and spread unique culture of Tibet.

     

     

    Wonderful Norlha textiles are sold at the first outlet of Norlha in Lhasa [Photo taken by Tenzin Woebom/VTIBET.com]

     

     

    Wonderful Norlha textiles are sold at the first outlet of Norlha in Lhasa [Photo taken by Tenzin Woebom/VTIBET.com]

     

     

    Wonderful Norlha textiles are sold at the first outlet of Norlha in Lhasa [Photo taken by Tenzin Woebom/VTIBET.com]

     

     

    Wonderful Norlha textiles are sold at the first outlet of Norlha in Lhasa [Photo taken by Tenzin Woebom/VTIBET.com]

  • Share:  

    Related News